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We believe in the power of small things.
In a product that is not only functional, but also evokes emotions.
In materials that achieve great things every day.
Our sinks are not a minor matter, but a stage.
This is where life happens - in its most beautiful, most colorful, most chaotic form.
A campaign, AS
unusual as our sink.
Sometimes it only takes a glance, a moment, a small everyday detail to tell great stories.
Our campaign "Never Ordinary. Every day." shows exactly that: how a apparently ordinary place becomes the centerpiece of life. Sometimes quietly, sometimes loudly. But always unexpected.
Why this campaign?
The Episodes
Our campaign consists of five episodes. Each film shows a different aspect of our premium CRISTADUR® material - in everyday situations that you may never have seen before.
The Tia D-100L & its family
Every good story needs a main character. Our protagonist is not a Hollywood star, but a Bavarian original: the CRISTADUR® sink Tia D-100L in the color Berry - strong in character, resistant and full of color. But what would a leading actress be without her ensemble?
Tia is the quiet center of a colorful family that lives, laughs, fails - and celebrates with her:
She's there when grandpa Curtis controls the kitchen chaos.
When mom Gloria lets herself be seduced by design late at night.
When Ruby gives her bunny a bath.
When dad Hape sinks muffins - and rescues them.
Every scene, every episode tells the story: This sink is more than just functional. It is a place of remembrance. A design object. The center of the family.
Variety - The sink is more than you think.
A kitchen full of life, laughter and chaos. Muffins, bunny baths and silverware. And in the middle of it all: our sink. In flashbacks, it becomes clear how often it takes center stage - not loudly, but always present. It's only through these little scenes that you realize how many roles a sink really plays in everyday life.
Sustainability (from July 2025)
A walk through the forest - until the fog rolls in. Hape discovers something incomprehensible among the branches, moss and sunbeams. Washing up in the forest? And what does this have to do with sustainable production in the Bavarian Forest?
Easy to clean (from August 2025)
Curtis. Two yellow rubber gloves. A seemingly harmless washing up - and suddenly: chaos in the high-security laboratory. Will the sink withstand the ultimate dirt bomb?
Color intensity (from October 2025)
Just grabbing a quick glass of water after a long evening - actually. But for Gloria, this moment becomes a surreal journey through a museum of light, color and fantasy. Is it just a dream? Or is design sometimes simply within reach?
Longevity (from dECEMBER 2025)
Ten years have passed. Ruby leaves her parents' house - but not without taking one last look back. A look that brings back memories: of wild races, brave children and a very special dish soap box.
Experience our products exclusively in specialist stores - with personal advice & service.
You can click through our portfolio in our 3D configurator with just a few clicks!
We are happy to make the campaign content available to our partners for their own communication. Simply get in touch with us.
YOU want more?
Follow us on Instagram, Facebook, LinkedIn, YouTube or Pinterest to keep up with the story.
Share your experiences with us and others and feel free to tag us @schock.
@SCHOCK
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